Why Digital OOH measurement must move beyond simply counting eyeballs!
Digital OOH is a powerful and still growing medium. It has the potency of a digital channel by attribute but to date, the measurement aspect has been lagging.
Join us at Mumbrella360 and be one of the first to find out how using this dynamic real-world consumer measurement can change the way DOOH can and should be used.
Hosted by Anne Parsons, MFA Hall of Fame inductee and one of Australia’s first female media agency CEOs; she will be joined on stage by Peter Pynta from marketing neuroscience experts Neuro-Insight; and Mike Welling, the founder of location intelligence experts WEJUGO.
In order to make DOOH understood for its multi-dimensional audience delivery, it must be measured with the dynamic real-world approach of a digital channel. This reflects global gold standard and it is happening now.
- Anne Parsons, Board Director QMS Media
Spaces are limited so secure your ticket here and join us at Mumbrella360 on Tuesday June 5 at 2:00pm on the Engagement stage.