MILANO CORTINA 2026
WINTER GAMES NETWORK
REACH NEW HEIGHTS
WITH QMS
QMS is proud to return as the official partner of the Australian Winter Olympic and Paralympic Teams for the Milano Cortina 2026 Winter Games - as we push the boundaries of Digital Out of Home to create real-time, high-speed brand moments across Australia, during the country’s biggest-ever Winter Games campaign.
Built on the success of our Paris Network*, the Milano Cortina 2026 Winter Games Network is designed to deliver real-time, adrenaline-fuelled brand moments with scale, immediacy and a proven +24%** campaign impact.
From big air, to big impact, we’re putting brands in the heart of the action during the most supercharged sporting moments of the Games, with a powerful platform for storytelling, contextual content alignment and creative innovation, that unlocks record-breaking results for brands.
Take your brand to new heights on the world stage, as we inspire and unite all Australians – outdoors - through the power and spirit of winter sport
* Source: QMS Paris 2024 Digital Screen Network Case Study
** Source: Neuro-Insight
ALLIANZ
“The Paris 2024 Digital Screen Network helped deliver big reach and impact that drove positive brand sentiment. With the digital capabilities that QMS’ network offered, we were able to place our brand next to the latest news… reminding Australians of what to watch to ensure they didn’t miss the big moments across the Paris Games.”
Shez Ford - Chief General Manager, Consumer, Allianz
AUSTRALIAN OLYMPIC COMMITTEE
“QMS redefined the way we worked with our OOH media partner to engage Australian audiences during the world’s most watched event. Through their cutting-edge technology, data driven insights and powerful Digital OOH national coverage, they created a bespoke network that supported the AOC’s mission to tell the stories of our Olympics team, and encourage more Australians to have a go. QMS went above and beyond in their commitment to excellence, innovation and collaboration making this partnership about more than just campaign placements - rather a true partnership that created meaningful moments that captured the spirit of the Games and the nation.”
Jess Hurford - VP – Sport5 | Former Head of Commercial, Australian Olympic Committee
PATTIES FOOD GROUP
“QMS’ Paris 2024 Digital Screen Network helped deliver not only tremendous reach but the impact that we wanted to deliver to ensure Four’N Twenty were synonymous with our Olympic team. The fully digital network that QMS created allowed us to extend what we were doing online and instore, and place the brand in and around key moments including the latest news, medal moments, and medal tally updates as Australians went about their day…… We had lifts of up to 30% in unit sales from our largest and strongest brand. To see the campaign conversion into business result was really pleasing, but to then also see in post campaign tracking, we also retained the new consumers and maintained the market share growth demonstrates the power in anchoring our brand activity in Out of Home.”
Anand Surujpal - Chief Marketing and Growth Officer, Patties Food Group
PARALYMPICS AUSTRALIA
"We were thrilled to work with QMS to bring the powerful stories and imagery of our Paralympic athletes to new audiences. QMS’ Digital Screen Network was the perfect conduit between events in Paris and millions of Australians as they went about their daily lives. The ways people interrelate with big events such as the Paralympic Games continues to develop and QMS is a frontrunner in this media evolution.
Cameron Murray - CEO, Paralympics Australia
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