The Convenience Network

TURNING INTENTION
INTO ATTENTION FOR BRANDS

Strategically located at the entrance of 7-Eleven stores nationally, this 100% digital network reaches 4.9* million shoppers a month for intentional, essential shopping.

470 panels offer the creative advantage of full-motion video, 3DOOH, and dynamic advertising capabilities to redefine how brands connect with convenience shoppers.

With more than 14 million Australians living within 3 kilometres of a 7-Eleven store, The Convenience Network turns customer intention into attention.

*Neilson CMV 2024

FULL MOTION VIDEO

Leverage your existing TVC assets, and capture the attention of 4.3 million 7-Eleven shoppers each month with the creative power of full motion.

3DOOH

Grab customers' attention with eye-catching full-motion video, 3DOOH, and dynamic advertising capabilities. Harness the power of The Convenience Network turning Intention into Attention for brands.

TURNING INTENTION INTO ATTENTION

CONVENIENCE STORE IN AUSTRALIA

14M

PEOPLE LIVE WITHIN 3KM OF A 7/ELEVEN

4.9M

SHOP AT 7/ELEVEN EACH MONTH

INFLUENCING THE
SALES FUNNEL

There is a constant desire to look for ways to influence customers along the sales journey. The Convenience Network is proven to increased brand visibility and memorability at all stage of the sales funnel.

TAP INTO THE
CONVENIENCE MINDSET

7-Eleven is the number one convenience store in Australia with more than 25% of people visiting a 7-Eleven at least several times a week. This powerful platform delivers a unique environment to reach a growing audience with a convenience shopper mindset that is ready to purchase.

TCN_0003_QMS_The Convenience Network_Gatorate 2

CAPTIVATING CREATIVE

Grab the attention of customers like never before with full-motion video and innovative 3DOOH capabilities, strategically placed at 7-Eleven stores across the country. Captivate 4.9 million 7-Eleven shoppers, with a mindset that is ready to purchase.

CASE STUDY

ATTENTION STUDY | 2024

This global-first study debunked the myth that OOH is a glance-only medium and showcased how brands can leverage attention to maximise their OOH investment.

The landmark research in collaboration with Amplified Intelligence revealed OOH ads scored an average 12 seconds of total attention.

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NEURO-INSIGHT STUDY

DIGITAL OOH AND THE SALES FUNNEL | 2023

The study proved that DOOH can help make campaigns more memorable to audiences, no matter what stage of the sales funnel they are in.

The study showed DOOH delivers a +22% shift in memorability across the sales funnel and generate greater memorability when aligning creative to the Neuro bias of different OOH formats.