SXSW Sydney 2025 | QMS Media

SXSW SYDNEY®
MEDIA & MARKETING
CONFERENCE TRACKS
PROUD PRESENTING PARTNER

QMS returned to SXSW Sydney® as the Presenting Partner of the Marketing & Media Conference Tracks at this year’s event where we presented Great Minds, Greater Brands. The global marketing face-off that decodes the future of enduring brands.

In a world where consumer behaviour shifts faster than campaigns can launch, this session lifted the lid on what truly matters to marketers today.

Aligned to research conducted by Ocean Outdoor UK earlier this year, QMS surveyed Australia’s top Marketers to uncover the biggest opportunities and challenges facing brands, and shon a spotlight on the contrasts and commonalities across hemispheres.

Legendary media executive and QMS Global Advisor, Anne Parsons presented the findings, before joining a panel of Australia’s most influential marketing minds to unpack the results and ask: what does it take to build an enduring brand today?

Panellists:

Tony Broderick - Director of Marketing ANZ , Netflix
Georgia Bruton - Chief Marketing Officer, Brown Family Wine Group
Mat Baxter - Founder and CEO Skingraphica
Bianca Mundy - Head of Brand and Media, Coles

SXSW Sydney ICC Blades

SWSW SYDNEY BLOG POST

BEYOND THE PODIUM: THE CASE FOR ELEVATING AUSTRALIAN SPORTECH

Australia’s sport obsession is world-class — but our sportech investment isn’t.

At SXSW Sydney, industry leaders made the case for elevating Australian sport innovation, spotlighting the gap between cultural passion and commercial potential.

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Great Minds, Greater Brands panel discussion

SWSW SYDNEY BLOG POST

ENDURING BRANDS,
THE END OF THE FREE INTERNET AND THE MUSIC INDUSTRY VS. AI

From brand building to AI ethics, SXSW Sydney didn’t shy away from the big questions.

This blog post dives into the sessions that challenged the status quo - from letting go of brand control to protecting creativity in the age of AI.

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Dr Marcus Collins at SXSW Sydney

SWSW SYDNEY BLOG POST

THE DIFFERENCE BETWEEN GOOD AND GREAT BRANDS

Good brands sell products. Great brands sell beliefs.

At SXSW Sydney, cultural strategist Dr Marcus Collins broke down what separates the two, and why ideology is the key to building brands that endure.

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WHERE THE
CURIOUS CONVERGE

SXSW Sydney brings together professionals from business, tech, government, health, marketing, creative industries and more for seven days of ideas, innovation and inspiration.

The Marketing & Media Conference Tracks will delve into the evolving intersection of creativity and technology - examining brand authenticity, consumer connection, and the commercial realities of modern marketing.  

Running from 13 to 19 October, SXSW Sydney 2025 will feature 1,600 sessions and events, including more than 400 conference sessions, over 150 professional development sessions, more than 300 music performances, 95 film screenings, 150 games, and more than 400 brand-led events.

This year’s event will dive deep into the most pressing trends shaping the world - from AI’s accelerating advancements and the future of work to quantum technologies, cybersecurity, sustainability, and the ever-evolving creative industries.