We have been proud to unveil our global first neuroscience investigation across the Eastern Seaboard, discovering how the attributes of digital large format billboards help define their own unique site personalities and what this means for brands that advertise on them. Presented by Pete Pynta, Director of Neuro-Insight, attendees enjoyed listening to our fantastic panel of experts, who shared their insights on DOOH and how this study will truly influence a new way of buying in the future. As Anna Burgdorf, Flight Centre Travel Group’s GM Product & Marketing - Premium Brands, said “Now we know, it’s been proven and tested that digital is actually incredibly powerful and more so than static.”