Shell Unleashes Special Build ‘Gunk Monsters’

Shell’s shapeshifting Gunk Monsters have transformed from the television screen and onto a number of QMS’ large format billboards around the country in the latest campaign for Shell V-Power.

The innovative and impactful 3D billboards are the latest special builds from QMS, and are designed to bring to life the idea of the ‘Gunk Monster’ who can attack your car’s engine if left unprotected, hence the importance of using Shell V Power as the ultimate defence in gunk and corrosion.

General Manager – Operations at QMS, Steve Bovey, highlighted how 3D extensions and other special build techniques can enhance and amplify campaigns by providing added impact and notability.

‘We are seeing more and more advertisers embrace unique creative executions as an extension to their campaign, to deliver additional impact and cut-through, as well as to bring to life key characters or features of their creative.”

The Shell V-Power campaign is currently running on QMS billboards in Sydney, Melbourne, Brisbane and Perth.