QMS Wins 7-Eleven Digital Portfolio

Leading digital outdoor media business QMS Media, today announces it has been awarded the exclusive sales and marketing rights for 7-Eleven’s national digital advertising assets effective immediately.

With a national footprint of more than 480 locations throughout metro and regional Australia, QMS will draw on its expertise in Digital Out-of-Home (DOOH) to reinvent and relaunch 7-Eleven’s growing convenience retail offering.

Strategically located at the entry point to 7-Eleven stores nationally, these full motion, quality, digital portrait screens deliver broadcast scale and coverage at a critical time for brands, enabling them to communicate to consumers with a sense of immediacy and purpose.

“We know that Australians will require ongoing access to everyday essentials, and with social distancing top of mind, will be seeking short-term convenience for these goods and services.

The increased pressure on transport and logistics services to ensure shelves remain stocked and essential items are available, not to mention the reliance on the car as the primary mode of transport for the average Australian during this time, places an even greater emphasis on the  petro-convenience offering than ever before.”

The 7-Eleven portfolio offers advertisers a value for money solution to build brand equity, communicate with flexibility and immediacy and achieve broadcast reach, in an extremely relevant environment for consumers.