QMS rides with Cadel
QMS was proud to be a supporting partner of the Cadel Evans Great Ocean Road Race held on 30-31 January. In only its second year, the enormously successful event saw huge crowds assemble along Victoria’s picturesque Bellarine Peninsula to mix with a global sporting icon and to exclusively witness some of the world’s best cycling teams.
The weekend-long festival of cycling, unlike any other, also provided a rare opportunity for thousands of cycling enthusiasts, of all backgrounds, ages and physical abilities to ride the famous circuit alongside Cadel Evans himself in the People’s Ride. A few members of the Melbourne QMS team along with some of our clients, were lucky enough to take to the track and ride alongside the Australian sporting icon on the day.
The Men’s elite race was won by Team Sky’s two-time and current British national cycling champion, Peter Kennaugh; with the Women’s race taken out by Amanda Spratt, in a ‘stinging solo attack.’
As the exclusive outdoor media partner, QMS was proud to support the promotion of this fantastic event across our premium digital billboard network, including our landmark in the heart of Geelong itself.