QMS NZ ends 2016 with a Bang!
QMS NZ is showing no signs of slowing down as they head into the New Year, with four landmark digital billboards ‘switched on’ this week; increasing the total digital portfolio to an incredible 20 landmark digital sites across New Zealand.
Known as the ‘Fanshawe Blades’, these four six-metre-high sites are prominently positioned on Fanshawe Street to capture an audience of over 106,000 unique people and 2 million impressions each fortnight providing advertisers double the impact by delivering creative in pairs, actively targeting slow moving inbound and outbound traffic.
Fanshawe Street is not only the second busiest arterial in Auckland, but is home to some of New Zealand’s major head offices and is a major corridor directing traffic in and out of the CBD, towards the vibrant Viaduct, Queen St shopping and affluent surrounding suburbs.
QMS NZ CEO, Wayne Chapman, said “2016 has been a significant year for QMS NZ. We are proud to have been able to deliver our clients a landmark digital billboard portfolio that has grown from 5 to 20 digital billboards in the space of just 12 months. We have ‘switched on’ some of the most iconic locations around the country, including the recent addition of the ‘Britomart Towers’ and ‘Downtown’ and the new ‘Fanshawe Blades’ are no exception.
“The new year will bring a renewed charge as we work to extend our digital footprint to additional locations across the country ensuring QMS maintains and extends its position as the leader in providing world class digital outdoor solutions, here in New Zealand. We are committed to providing our clients with the highest quality digital billboards and look forward to ‘switching on’ more exciting locations across New Zealand in 2017.”
Inaugural advertisers on ‘The Fanshawe Blades’ include Samsung, Vodafone, AMEX, BNZ, Hainan Airlines, Emirates, Sony TV & Unitec.