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DYNAMIC AD SERVING
& CONTENT

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ENGAGE AUDIENCES
WITH CONTEXTUALLY RELEVANT CREATIVE

In an ever-changing world, flexibility, adaptability  and power of the right message in the right place at the right time are key to campaign success.

Q-Tech allows for operational intelligence and real-time content management to ensure greater audience engagement.  

 

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DYNAMIC CONTENT

Using a tailored RSS feed, dynamically share
real-time updates such as: 

  • Latest news and headlines
  • Scores from major sporting events
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TRIGGER BASED CONTENT 

Update campaign creative and messaging with key triggers, including:  

  • Conditional messaging
  • Countdowns to events or sales 
  • Weather / thermal triggers 
  • 3rd party data sources 
  • Dayparting to align creative to the time of day 
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SOCIAL AMPLIFICATION 

Unleash and increase the reach and impact of social campaigns with activations such as: 

  • Live polls  
  • Hashtag triggers  
  • Audience engagement  
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CASE STUDY | JULY-24

PARIS 2024
DIGITAL SCREEN NETWORK

The Paris 2024 Digital Screen Network showcased real-time updates on breaking news, medal achievements, medal tally’s and contextually relevant brand ads from partners including Allianz, Toyota, Woolworths, Patties Food Group, Stan and Bupa across various digital formats, enhancing community engagement and excitement.

QMS’ ground-breaking Paris 2024 Digital Screen Network reached more than 11.5 million Australians*, marking a new age in the capabilities of Digital Out of Home to dynamically serve an extraordinary 81,478 pieces of content during the Olympic and Paralympic Games with immediacy, accuracy and scale. 

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Find out how to create a dynamic and engaging campaign with QMS today.

CONTACT US

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