Neuro-Insight Proves Impact of New QMS City of Sydney Network

Leading digital outdoor media company QMS today released the results of its latest neuroscience study, revealing that exposure to its digital City of Sydney street furniture network produces greater impact and efficacy among audiences.

Conducted in partnership with Neuro-Insight, the study aimed to understand the impact and effectiveness of the new QMS City of Sydney digital street furniture network and revealed that long-term memory encoding was 24% above Neuro Insights global benchmarks.

The study also found that the design of the new network created strong “desirability” among consumers, with greater desirability compared to Neuro-Insight’s global benchmark measures.

Mr Pynta added: “Desirability is uniquely suited to evaluating product design. We believe that the compelling ‘desirability’ metrics reflect the unique qualities of the public amenity and appeal delivered by QMS’ new City of Sydney assets.”

“With this robust study, we now have scientific proof that our world-class, architecturally-designed network can help advertisers reach and impact what is arguably the most sought after audiences in Australia like never before.”

QMS and Neuro-Insight have jointly conducted five ground-breaking studies over the past six years, with last year’s study providing marketers and agencies with new insights on how to influence customers throughout all stages of the sales journey using DOOH.