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PROGRAMMATIC

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ENHANCING
DIGITAL OUT OF HOME CAMPAIGNS

Programmatic Digital OOH (PrDOOH) uses technology to make buying Digital Out of Home simpler, smarter and more flexible. It enables brands to target audiences with greater precision across our national OOH network, strengthening both DOOH and broader omnichannel campaigns. 

By incorporating location-based and behavioural data, campaigns can reach audiences at the most relevant moments and adjust delivery in real time to maximise impact. 

Our platform is fully integrated with Perion and Vistar Media and accessible through all major DSPs, making it easy for brands and agencies to activate programmatic campaigns across the QMS network. 

 

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THE GROWTH OF
PROGRAMMATIC DOOH

NZ advertisers continue to embrace pDOOH advertising, according to the IAB NZ ‘Programmatic DOOH in NZ Five Years On’ 2024/25, which found continuous year-on-year growth.
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QMS JOURNEYS

Build a connected path to purchase by capturing audiences along key arterial routes leading directly toward targeted destinations. By combining screen directional orientation with precise proximity and time-based parameters, QMS Journeys leverages programmatic Digital Out of Home to engage consumers during critical decision-making windows to drive action.

 

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MAX BLAST

Deliver rapid national brand domination through a single-day buy across  Large Format, Street Furniture, and Urban inventory across more than 200 sites. Engineered to maximise immediate reach and exposure, The Max Blast streamlines campaign delivery by requiring just four creative specifications to activate across the majority of our national network, giving brands an efficient, high-impact framework to engage audiences at scale.

 

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Find out how to incorporate Programmatic buying into your brand's OOH strategies.

 

CONTACT US

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