CAMPAIGN EFFECTIVENESS

Prove the real-world impact of your campaign by connecting QMS exposure to in-store footfall and online behaviour using Lifesight’s dataset of over 4 million mobile devices.

Measure the true effectiveness of your campaign through independent post-campaign analysis, tracking shifts in awareness, brand perception and purchase intent across a representative sample of New Zealanders.

Deliver proof points to quantify campaign effectiveness with data that moves beyond traditional reach and frequency metrics. By evaluating real-world impact on consumer perceptions and behaviour, QMS Pulse combines brand lift measurement across awareness and affinity with physical store footfall and digital web attribution to demonstrate true campaign performance.

Plan campaigns with greater precision using audience intelligence from more than 4 million mobile devices, combining behavioural and category affinity data with every QMS site.