City Rail Link | QMS Media

ONE PREMIUM, DYNAMIC
NETWORK UNIFYING
TĀMAKI MAKAURAU.

The City Rail Link is the heartbeat of Auckland’s evolving transit landscape. As New Zealand's largest-ever transport infrastructure milestone, it doubles network capacity and brings twice as many Aucklanders within a 30-minute commute of the city centre.

The CRL features a 100% digital screen network with motion and 3D capabilities. Integrated seamlessly with nearby street furniture and large-format billboards, the network creates an uninterrupted audience journey across Tāmaki Makaurau - connecting brands with commuters from their front door to their final destination.

Copy of 20260822 - QMS - ACT CRL First Look Event Photography @ TWH 25- high res

MAUNGAWHAU
(MT EDEN STATION)

Named "Mountain of the Whau Tree," Maungawhau is a high-growth transit hub linking the CRL and Western Lines. With seamless pedestrian and cycle access from Ruru Street and Mt Eden Road, it captures heavy daily commuter traffic and high-energy crowds heading to nearby Eden Park.

NZ - Copy of 20260822 - QMS - BB-DIGI - Creatives during CRL First Look Event Photography @ TWH - Spark - 2- high res

KARANGA-A-HAPE
(KARANGAHAPE STATION)

Restoring its full traditional ancestral name, meaning "The Call of Hape," this station is the network’s deepest hub, plunging 33 meters underground with dual entrances on Mercury Lane and Beresford Square. Positioned in Auckland’s cultural heart, it acts as a dynamic gateway that captures a diverse mix of daytime creatives, trendsetters, and high-spending nightlife crowds.

Copy of 20260822 - QMS - BB-DIGI - Creatives during CRL First Look Event Photography @ TWH - ANZ - 2- high res

TE WAIHOROTIU
(AOTEA STATION)

Meaning "The Waters of Horotiu," this midtown hub is set to become one of Aotearoa’s busiest train stations. With dual entrances on Victoria and Wellesley Streets, it offers advertisers prime access to a high-density mix of weekday CBD professionals and evening entertainment-seekers.

Copy of 20260822 - QMS - BB-DIGI - Creatives during CRL First Look Event Photography @ TWH - The Warehouse - 1- high res

WAITEMATĀ
(BRITOMART STATION)

The redeveloped downtown waterfront terminus. Capturing high-income business leaders, shoppers, and inner-city residents at Auckland's busiest transport hub.

Copy of 20260822 - QMS - BB-DIGI - Creatives during CRL First Look Event Photography @ TWH - ANZ - 2- high res

DOMINANCE AND SCALE

Precision-engineered digital sites built specifically for maximum visual impact capturing high-value commuters at critical decision-making moments.

NZ - Copy of 20260822 - QMS - BB-DIGI - Creatives during CRL First Look Event Photography @ TWH - Spark - 2- high res

DYNAMIC DIGITAL CANVASES

State-of-the-art, 100% digital, motion, and 3DOOH-enabled formats to deliver high-impact brand storytelling across Aotearoa’s premier transport hub.

20260822 - QMS - ACT CRL First Look Event Photography @ TWH 71- high res

UNINTERRUPTED REACH

Total immersion across key transit touchpoints, completing an unbroken audience journey from suburban corridors straight into Midtown and CBD business and entertainment hubs.

20260822 - QMS - ACT CRL First Look Event Photography @ TWH 81- high res

COMPLETE AUCKLAND COVERAGE

Amplifying brand impact beyond the loop across QMS’ national footprint of 2,000+ street furniture panels, 4,000 mass transit formats, and 280+ billboards nationwide.

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Positioned in Auckland’s cultural heart, it acts as a dynamic gateway that captures a diverse mix of daytime creatives, trendsetters, and high-spending nightlife crowds.</span></p>","cta":{"cta_type":"link","file_field":"https://46749890.fs1.hubspotusercontent-na1.net/hubfs/46749890/Website-Banner-06.09-LR.mp4","link_field":{"no_follow":false,"open_in_new_tab":false,"url":{"content_id":null,"href":"","type":"CONTENT"}},"video_url":{"content_id":null,"href":"","type":"EXTERNAL"}},"swap_sides":false,"title":"<div style=\"text-align: left;\"><strong>KARANGA-A-HAPE</strong><br><span style=\"color: #ff197d;\"><strong>(KARANGAHAPE STATION</strong><strong style=\"font-weight: bold;\">)</strong><strong> </strong></span></div>"}},{"image_side":{"image_field":{"alt":"Copy of 20260822 - QMS - BB-DIGI - Creatives during CRL First Look Event Photography @ TWH - ANZ - 2- high res","height":2813,"loading":"disabled","max_height":1125.2,"max_width":2000,"size_type":"auto_custom_max","src":"https://143781382.fs1.hubspotusercontent-eu1.net/hubfs/143781382/Copy%20of%2020260822%20-%20QMS%20-%20BB-DIGI%20-%20Creatives%20during%20CRL%20First%20Look%20Event%20Photography%20@%20TWH%20-%20ANZ%20-%202-%20high%20res.jpg","width":5000}},"text_side":{"background":{"background_options":"bg-img","bg_image":{"alt":"AU_Pattern_0004_Pattern_QMS_Black_RGB_700x700mm_88%_OL","height":1080,"loading":"lazy","max_height":1080,"max_width":1920,"size_type":"auto","src":"https://143781382.fs1.hubspotusercontent-eu1.net/hubfs/143781382/QMS%20AU/AU%20Website%20Images/AU%20Brand%20-%20Pattern%20Suite/AU_Pattern_0004_Pattern_QMS_Black_RGB_700x700mm_88%25_OL.jpg","width":1920},"color_field":{"color":"#333","opacity":100}},"colours":{"content_color":{"color":"#000","opacity":100},"cta_hover_color":{"color":"#FF197D","opacity":100},"heading_color":{"color":"#FF197D","opacity":100}},"content":"<span style=\"color: #ffffff;\">Meaning \"The Waters of Horotiu,\" this midtown hub is set to become one of Aotearoa’s busiest train stations. 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