Leading Out of Home (OOH) media company QMS NZ, has announced a landmark multi-year partnership with Auckland FC, becoming the club’s Official Out of Home Media Partner.
The new partnership unites Tāmaki Makaurau’s fastest-growing sports franchise with QMS’ market-leading and rapidly expanding Auckland OOH network. It provides Auckland FC with a significant, year-round media presence to drive game-day attendance, ticket sales, and fan engagement. Crucially it allows the Club to connect with fans at every step of their matchday commute - whether they are driving on motorways, hopping on buses, moving through major transit hubs or catching the train to the stadium.
QMS NZ Managing Director, Ben Gibb, said the partnership reflects QMS' commitment to championing local culture and owning the Auckland audience journey.
"We are thrilled to team up with Auckland FC as their exclusive Out of Home partner. Kiwis are fiercely passionate about their sport, and this partnership allows us to tap into that energy and enthusiasm. From the suburbs to the stadium, our multi-format Auckland network means we can capture the excitement of the fans' journey right across the city."
- Ben Gibb, Managing Director - QMS NZ
“For our agency partners and advertisers, this collaboration opens up incredible new commercial opportunities. By integrating Auckland FC’s IP, and high-engagement fan ecosystem into our offering, we are giving brands unprecedented ways to connect with high-intent audiences across screens, streets, and stadiums.”
Auckland FC Chief Executive Officer, Nick Becker, said QMS’ unrivalled OOH footprint makes them the ideal partner to grow the club’s presence.
"Partnering with QMS gives Auckland FC a powerful, high-impact platform to engage with our fanbase right across the country. From game-day buzz to key community milestones, QMS’ digital network ensures our season is seen by thousands of Aucklanders every single day."
- Nick Becker, Chief Executive Officer - Auckland FC
“We look forward to working closely with Ben and the QMS team to build exciting joint initiatives for our supporters and commercial partners alike.”
The partnership commences with the season launch campaigns now live across QMS’ Auckland network.