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RDA geoTribes Explorer

RDA geoTribes Explorer is a geo-marketing intelligence tool providing smart solutions to minimise wasted coverage and improve campaigns by targeting key audiences geographically.

QMS’ geo-marketing intelligence tool allows us to create target audience profiling variables based on demographics, socioeconomic, attitudinal, media consumption, consumer behaviour, intention to purchase and audience segmentation integrated from Nielsen Consumer Media & View.

Using geoTribes Explorer’s comprehensive heat mapping, we can identify audience locations to then strategically select the right premium digital billboards to make your campaign more effective.

 

No. of Profiling Variables to Create Target Audiences
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Heat Mapping for Strategic Site Selection