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Nielsen CMV

Nielsen CMV is an audience segmentation and profiling tool utilising a syndicated dataset that incorporates information collected from a large and nationally representative sample of Australians.

With Nielsen CMV, QMS can help you gain a deeper understanding of audiences across a variety of attributes to help you plan the right Out of Home campaign.

Looking at your target audience through Nielsen CMV, we can gain a sophisticated and in depth view of buyer behavior, attitudes, lifestyle, product ownership / usage, whilst fusing this with media behavior data to provide powerful insight into how your customers use and respond to media.

The result is an in depth 360-degree view to help you profile your audience and plan campaign that drives results.

Nationally representative sample of Australians aged 14+
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360 degree view of the consumer