Wild Yak Weather Trigger Campaign

Our favourite weather predicting Yak has returned in Carlton & United Breweries’ latest digital campaign for their new product; Wild Yak Pacific Ale.

Harnessing the power of QMS’ Digilab, the campaign saw creative scheduled to run in accordance with the local temperature at each billboard location.

Embracing the new product’s brand positioning of ‘fresh, fruity and tropical’ we say Aloha to the Wild Yak as he surfs his way across the creative in different weather conditions including windy, sunny and rainy.

This is the second dynamic campaign to feature the loveable Yak in various weather situations, showing the power of our dynamic campaigns to connect with audiences with relevancy and engaging creative.