The Coffee Club Send Subtle Hints for Mother’s Day
In the lead up to Mother’s Day, The Coffee Club utilised the power of dynamic DOOH to provide an opportunity for mothers across the country to send a subtle hint to their loved ones on premium QMS digital billboards.
Working collaboratively with QMS and Carat, The Coffee Club had access to a dynamic feed where they were able to securely edit each billboard creative in real time with the best entries from mothers nationwide, before publishing it to be seen by thousands in their respective state.
The Coffee Club’s DOOH Mother’s Day campaign worked to drive gift card sales and foot traffic into their restaurants nationally whilst boosting brand awareness to mass audiences.
QMS, along with Carat, turned around The Coffee Club’s dynamic messaging Mother’s Day campaign extremely quickly. We were very impressed by just how easy it was to set up and input live data.
Megan Magill, The Coffee Club Chief Brand and Customer Officer
“The promotion which was supported by QMS OOH activity, saw around 10,000 competition entries in just over a week and delivered a significant uplift to Gift Card sales for The Coffee Club. Our franchisees were also excited and engaged by the concept. Definitely a successful campaign and capability we will look to utilise with QMS again.”
QMS Chief Marketing Officer, Sara Lappage said, The results achieved by this campaign showcase the potential DOOH can provide advertisers when we think beyond just the humble billboard.
By harnessing the dynamic flexibility, speed and geo-targeting capability of DOOH, The Coffee Club have delivered a campaign that truly maximised the famous high impact capability of billboards.