To help launch the new and exciting KADJAR range of SUV’s, Renault teamed up with QMS to deliver a memorable impact on motorists using a bespoke integrated LED lighting special build.
Utilising the latest in state-of-the-art LED neon lighting, QMS created and installed the integrated LED head lights on a premium billboard located at the iconic Essendon Airport on Melbourne’s Tullamarine Freeway.
Impacting more than 100,000 contacts per day, the LED lights, in brilliant white and blue colours, captured the attention of motorists by further enhancing the key features of the SUV.
GM Marketing Communications & Product at Renault, Terri Golder, said “We are excited to further amplify this dynamic creative by adding some LED lighting to really help the creative standout.”
Static OOH is a great channel to create big impact and this installation significantly enhanced the cut-through of this premium site in a key location for Renault.
Terri Golder, GM Marketing Communications at Renault
QMS’ Chief Marketing Officer, Sara Lappage commented on the campaign saying, “Large format billboards continue to deliver memorable impact for brands.”
Iconic Static Billboard
Renault’s latest campaign brings our iconic billboard to life through the use of contrasting aesthetics, capturing the attention of the everyday commuter.
Sara Lappage, Chief Marketing Officer, QMS
Renault’s new SUV and LED campaign was integrated across QMS’ premium digital portfolio and complemented by strategically placed static billboards throughout Sydney, Melbourne, Brisbane, Adelaide and Perth.