Partnering with L’Oréal, QMS helped launch the brand new Revitalift Laser Pure Retinol Night Serum on a key Melbourne billboard with a bespoke special build that delivered a memorable impact for motorists and pedestrians.
QMS installed a one of a kind 2D extension complete with LED lighting to illuminate the brand-new product. Designed to showcase the new serum that helps renew skin overnight, the lighting and cut out ensured the billboard captured the attention of over 2 million* motorists on Melbourne’s busy Kingsway.
We know large format billboards deliver high impact for brands. L’Oréal’s simple, but effective execution makes the most of the creative canvas to deliver a truly memorable impression.
Sara Lappage - Chief Operating Officer - Customer, QMS
L’Oréal’s new Pure Retinol Night Serum LED execution was a stand-alone statement and was featured exclusively on QMS’ premium static portfolio.
*Results based on PPL14+ and across 28 Days, MOVE 2021