Pacific Fair Shopping Centre has launched a fashion-forward campaign across QMS’ Gold Coast digital Street Furniture network. Powered by the QMS Digilab in association with doohfa, the campaign utilises real time weather feeds sourced from the Bureau of Meteorology to update creative across the digital network as temperatures shift throughout the day.
In an innovative twist, the clothing depicted in the creative updates accordingly to reflect the local weather conditions and temperature displayed at the Street Furniture site.
Digital Street Furniture
Pacific Fair, in conjunction with QMS, developed the campaign to showcase the diverse seasonal offering the shopping centre’s retailers can offer to consumers, particularly during the Gold Coast’s cooler months.
By adapting messaging and visuals that are representative of local weather conditions Pacific Fair have successfully delivered a campaign that is highly impactful, memorable and above all relatable.
