Partnering with Fiverr, QMS helped launch their freelance services to the Australian market with a live activation and site take over of ‘The Queen’ digital billboard in Melbourne’s Southbank.
The campaign was designed to target Australian business owners and drive them to the Fiverr website to promote just how immediate their on demand freelance services really are.
The activation encouraged businesses to head to the Fiverr website for a chance to win a share in a $250K DOOH media package and have an ad designed for their business for free, in real time.
With Michael the Designer located on a platform in front of the QMS billboard, the 5 winners were chosen, approved and loaded onto the site live.
QMS gave Fiverr complete creative control and share of voice of the iconic site ‘The Queen’ for the week, working with QMS’ in-house production team to change the creative on demand.
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It’s great to see clients thinking outside the box and pushing the boundaries of what traditional out of home can achieve.
Sara Lappage, QMS Chief Operating Officer – Customer
Ms Lappage added, “Working closely with the team at Fiverr, we were able to help showcase their on-demand services as well as the dynamic and flexible capabilities of digital out to home to create something truly memorable.”
Bare, Circle Harvest, The Leukaemia Foundation, Unyoked and The Good Company were the lucky winners of the competition.
Their ads, created live by Michael the designer, were broadcast live on QMS digital billboards in Sydney, Melbourne and Brisbane for the month of March as part of the $250K DOOH media prize.