QMS and Ladbrokes teamed up to showcase how creative flexibility can be achieved through the use of digital outdoor via QMS’ national digital platform.
The campaign enabled Ladbrokes to serve dynamic creative messaging across QMS’ digital billboards in reaction to live major sporting events and horse racing, by updating customers in real time with live odds and payouts via the Digilab.
Live Sporting Odds
The campaign demonstrated the power digital outdoor provides advertisers to programmatically tailor their campaign with real time, targeted messaging in a more relevant way, allowing for maximum cut-through.
We were very excited to work with QMS and be able to provide Ladbrokes with a platform to control their own creative upload and be instantly reactive to sports results in such a fast-paced category. The ability to provide real-time updates to the market in the digital OOH arena provides benefit for not only Ladbrokes, but punters who rely on immediate and up-to-the-minute information.
