Leading sport retailer rebel, launched its Sport is Calling campaign as a count down to the AFL’s COVID-19 return game against Richmond and Collingwood.
To help them achieve this, QMS broadcast a live and dynamic minute by minute countdown across digital billboards in the lead up to the opening bounce.
After almost 3 months without footy due to COVID-19 restrictions, rebel wanted fans to celebrate every minute leading up to the iconic siren sounding, displaying a dynamic creative that displayed the exact time down to the second, before AFL official returned to the lives of Australian’s.
Dynamic Countdown Timer
For a business like ours that is built on sports and fandom, we just had to be a part of this momentous occasion and wanted to make sure Aussie footy fans across the country were counting down just like we are.
rebel General Manager Customer & Marketing, Jennifer Gulliver
The flexibility and speed of DOOH allowed rebel and creative agency The Monkeys, to easily create, plan and execute a dynamic and live feed campaign to broadcast across QMS’ premium digital billboard network.
QMS CMO, Sara Lappage said; “DOOH allows us to deliver dynamic campaigns that showcase relevant content with speed and efficiency enabling seamless integration with multiple quick response mediums and formats.”
The countdown creative formed a part of a larger cross-platform promotion for rebel’s Sport is Calling campaign using DOOH, In-stadium signage, online, TV and In-store media to further amplify the campaign.