Launching DARE’s brand-new sparkling coffee beverage to Gold Coasters, the innovative beverage company partnered with QMS to help bring the ‘sparkle’ to life across our exclusive street furniture portfolio.
To make the ‘sparkle’ truly memorable, QMS created a special build street furniture panel to showcase the new fizz of DARE’s new Sparking drink range.
The screens, which were fully submerged in water, lit up the streets with custom LED lighting and air pumps to create real bubbles moving across the screens.
The four week DARE sparkling campaign delivered more than 2.6 million contacts across the targeted audience of people aged 18-54.
QMS Chief Marketing Officer, Sara Lappage said collaboration, forward thinking and innovation was at the heart of what brought this campaign to life.
Working closely with DARE and the team at Starcom, we were able to help the campaign reach audiences in close proximity to local convenience stores, petrol stations, beachside precincts and universities to help launch the new DARE Sparkling range into the heart the of the Gold Coast.
QMS Chief Marketing Officer, Sara Lappage
“To help make this campaign even more memorable, our team were able to bring the ‘sparkles’ to life with a simple, fast and effective special build solution that matched the product perfectly.”
DARE’s new sparkling beverage launch was part of an integrated Out of Home campaign across QMS’ premium digital and static Gold Coast portfolio.