Utilising QMS’ national digital network, BIC targeted ‘Every Man There Is’ with a cheeky campaign that saw them delivering location and site specific messaging to promote the new Flex 3 Razors.
Working with QMS’ Digilab, BIC strategically selected prominent and characteristically different digital billboards across Australia to display playful messages that were specific to the surrounding environment or to the physical features of the billboard.
Targeted
Digital Billboards
Through creating a personalised, inclusive and all round relatable campaign, BIC sought to inform the men of Australia that no matter the type of man you are BIC is for you.
The campaign was created with media and creative agency McCann Melbourne in conjunction with QMS.
The BIC Flex 3 provides advanced shaving technology at an affordable price. It's the razor for every man there is. We wanted to broadcast this loudly and proudly, so we placed highly targeted, contextually relevant messaging where every man would be - everywhere.
WANT TO STAY UP TO DATE WITH THE LATEST NEWS IN DIGITAL OUT OF HOME?
SUBSCRIBE TODAY
"*" indicates required fields
No Thanks
BY SUBSCRIBING, I AGREE WITH THE STORAGE AND HANDLING OF MY DATA (INCLUDES RECEIVING MARKETING RELATED COMMUNICATION) BY THIS WEBSITE*
Our Privacy Policy has changed as of February 2024.
You can view our updated policy here.
By continuing to use this site, you agree to receive cookies/similar technologies to measure visits, view videos and use social sharing buttons. Find out more and change your cookies settings.