To help alleviate the suffering hay fever causes to millions of Australians each Spring, Amcal Pharmacy used QMS’ portfolio of digital billboards to deliver High, Moderate or Low pollen warnings to potential sufferers.
Using a live data feed from Breezometer, QMS were able to dynamically adjust the creative seen at each individual location to show the pollen count at any given time.
There are multiple triggers for hay fever, but higher pollen counts in the air during springtime is by far the largest cause of hay fever symptoms.
Kurt O'Brien - Head of Brand Amcal
QMS Chief Marketing Officer Sara Lappage, said “Advertisers are increasingly looking for clever ways to maximise audience reach using out-of-home and with QMS’ flexible, quality digital network supported by intelligent and dynamic data, we can ensure accurate and relevant messages are delivered to the right audience at the right time, as we have been able to achieve for Amcal.”
The Amcal pollen count campaign launched in Sydney, Melbourne and Brisbane exclusively across QMS’ premium digital billboard network.
Working collaboratively with Amcal and Nunn Media, we have been able to deliver an intelligent campaign that reaches mass audiences with dynamic geo-targeted creative.