After recently launching its new air conditioning range designed specifically for the Australian climate, Hisense turned to QMS to deliver a dynamic outdoor media campaign that would build awareness whilst reducing wastage, by targeting audiences with the highest propensity to buy a Hisense air conditioner.
Utilising QMS’ premium digital billboard portolfio, Hisense were able to adapt their creative message to the current temperature at each billboard location and showcase the ‘perfect temperature’ regardless of the conditions outside.
Steve Bovey, General Manager of Operations at QMS said “Advertisers are increasingly looking for clever ways to maximise audience reach using out-of-home.”
Weather trigger
With QMS’ flexible, quality digital network supported by intelligent and dynamic data, we can ensure accurate and relevant messages are delivered to the right audience at the right time.
QMS General Manager of Operations, Steve Bovey
By streaming real time weather feeds, Hisense were able to dynamically change each billboard creative to help give motorists greater context of how Hisense Australian designed air conditioners could deliver the ‘perfect temperature’.
Created in partnership with Posterscope Melbourne, the Hisense ‘Perfect Temperature’ weather trigger campaign ran across QMS’ premium digital network in Melbourne, Brisbane and Perth.
