rebel Counts Down to AFL’s Big Return via QMS
As the AFL returns to the field this week, leading sport retailer rebel’s latest integrated media campaign provides a dynamic countdown to the historic first bounce between Richmond and Collingwood at the MCG this Thursday 11 June.
As every footy fan eagerly anticipates the AFL’s big return, rebel wants footy fans to celebrate every minute leading up to the big moment when that iconic siren sounds, the ball goes up and footy is officially back.
To help them achieve this, QMS will be broadcasting a live and dynamic minute by minute countdown across their digital billboards in the lead up to the opening bounce.
rebel General Manager Customer & Marketing, Jennifer Gulliver said Australians have been waiting patiently for the AFL’s return and just like them, we are thrilled to have footy back!
“For AFL and sport fans in general to go without footy for almost three months has been tough. But for a business like ours that is built on sports and fandom, we just had to be a part of this momentous occasion and wanted to make sure Aussie footy fans across the country were counting down just like we are,” Ms Gulliver said.
Speed, flexibility and dynamic capability are key in delivering clever and memorable DOOH campaigns.
- QMS Chief Marketing Officer, Sara Lappage
“DOOH allows us to deliver dynamic campaigns that showcase relevant content with speed and efficiency enabling seamless integration with multiple quick response mediums and formats,” said Ms Lappage.
rebel’s Sport is Calling campaign launched this week and will be counting down to the AFL’s COVID-19 return game against Richmond and Collingwood this Thursday evening using Digital Out of Home (DOOH), In-stadium signage, Online, TV and In-store media.