QMS wins VicTrack Roadside Billboard concession
QMS Rail Media Pty Ltd has been awarded the VicTrack Roadside Billboard concession for a period of 8 years commencing 1 November, 2013 following the completion of its billboard advertising tender.
Mr Ben Needham, VicTrack Acting General Manager Property welcomed the selection of QMS Rail Media to manage the VicTrack Roadside Billboard concession for its metropolitan sites.
VicTrack is excited about the new partnership with QMS Rail Media to deliver quality advertising services through 40 large format billboards across metropolitan Melbourne.
- Ben Needham, VicTrack Acting General Manager Property
“Advertising Income from the billboards in the rail corridor and on bridges over Melbourne roads and intersections drives VicTrack’s investment in public transport services and infrastructure. VicTrack’s income from its property portfolio, including the billboard concession, provides an important source of funding for improving public transport in Victoria,” Mr Needham said.
“Sites like those at Richmond station, Dandenong Road Malvern, the Flinders Street viaduct and other well-known roadside billboard sites across metropolitan Melbourne are captured in this contract.”
“In selecting a media partner to manage our billboard advertising portfolio, VicTrack sought an experienced company that could deliver an efficient service and grow revenues over time,” Mr Barclay Nettlefold, Group CEO said
“We are delighted to have secured the VicTrack Billboard Concession. The 40 sites are very well known to agencies and advertisers alike and provide an extensive coverage across Melbourne. The VicTrack concession gives QMS scale and also a complementary platform to our existing assets including the East-Link concession.”
“QMS is excited about future growth and working in partnership with VicTrack to expand the asset offering across VicTrack’s landholdings to deliver premium outdoor signage to meet increasing advertiser demand for quality landmark locations,” Mr Nettlefold said
QMS has recently established its own in-house national sales team and will be exclusively marketing its total outdoor portfolio including VicTrack from 1 November, 2013.
QMS Rail Media Pty Ltd is a subsidiary of QMS APAC Group (QMS) which holds premium large format assets across Sydney, Melbourne and Brisbane including the exclusive East Link Concession and two landmark digital sites in Melbourne.
VicTrack is a state rail business that supports Victoria’s public transport without relying on government funding. Its core roles are to deliver public transport telecommunications and manage railway land not used for rail services.