QMS & VAMFF Give ‘Power to The Dreamers’
QMS has announced they are once again the exclusive Outdoor Media partner of the Virgin Australia Melbourne Fashion Festival (VAMFF) running 1-10 March 2019. Considered Australia’s largest fashion event, VAMFF 2019 is be bigger and better than ever with a stellar line-up of runways, industry summits and stylish events.
This year the festival’s theme centres around the concept of Power to The Dreamers, which explores empowering others through fashion. The 2019 outdoor media campaign, currently running across QMS’ premium digital network, optimistically reflects this theme depicting a culture where individuals are encouraged to chase their dreams, even in the face of adversity.
Sara Lappage, Chief Marketing Officer at QMS said “We are so proud to partner with VAMFF for a fourth year running.”
We’re thrilled to be able to provide the festival with an impactful network of iconic digital billboards to visually convey this year’s powerful theme. VAMFF are renowned for pushing the fashion boundaries, consistently curating a festival for the senses and we are beyond excited to see what is in store for 2019.
- Sara Lappage - Chief Marketing Officer, QMS Media
The festival is a fashionable week-long affair of world-class runway shows featuring iconic Australian designers and local emerging talent, beauty workshops, seminars, forums, live entertainment and much more.