QMS unveils ‘The Missing Link’ on the Peninsula Fwy
QMS Media continues to dominate the Victorian digital outdoor market with the launch of ‘The Link’, a new landmark digital billboard situated on the busy Peninsula Link Freeway.
Located at Carrum Downs, the gateway to the popular Mornington Peninsula, this new site captures a high volume of traffic heading to one of Victoria’s top tourist destinations. Given its close proximity to Melbourne, the popular destination sees many utilising Peninsula Link for day and weekend trips to visit the array of wineries, golf courses, beaches and culinary delights, in addition to those who make the daily commute to and from metropolitan Melbourne for work.
Positioned for prime viewing, ‘The Link’ impacts traffic connecting from Eastlink & the Mornington Peninsula Freeway, delivering high impact and unparalleled visibility across several lanes of Freeway. This new location also offers a unique opportunity for advertisers to reach an affluent audience with the Mornington Peninsula boasting some of the state’s most prestigious holiday and residential real estate.
QMS CEO, Barclay Nettlefold said ‘The launch of ‘The Link’ cements QMS’ dominance of the key roads leading to and from the Mornington Peninsula, with the ability for advertisers to saturate the region impacting both the local residents as well as the tourists who frequent the area for day trips, weekends and extended holiday periods.”