fbpx

QMS Gives the Green Light with Vodafone

03 October 2018

QMS’ has worked with Vodafone to create a dynamic outdoor media platform utilising ‘real time’ traffic triggers across its national digital billboard network. The billboards promote Vodafone nbn™ through targeted and engaging messages to motorists.

The campaign uses ‘drive time’ data pulled from a short stretch of road running past key QMS digital billboards. Analysis of this drive time data then generates light, medium or heavy traffic triggers that determines which nbn message will be displayed at each particular site.

This targeted campaign from Vodafone dynamically aligns the audience’s commuter journey with the speed of its network while simultaneously raising awareness around its nbn offering.

 

Steve Bovey, General Manager of Operations at QMS said “By utilising drive time data to contextualise the creative being displayed, Vodafone is able to deliver greater cut-through and relevance and really tap into the driver’s mindset thus delivering a more powerful and relatable message.”

Natasa Zunic, General Manager Brand and Marketing at Vodafone said the QMS digital solution allows Vodafone to deliver timely and relevant messages to motorists.

We are always on the lookout for different ways to make our communications more dynamic and engaging for our audiences.
The QMS digital billboards were a strong solution,that enabled us to experiment with different creative messages in a dynamic way for Vodafone nbn™.
  • Natasa Zunic, General Manager Brand and Marketing - Vodafone
 
Share Article

Want to stay up to date with the best in Digital Out of Home? Sign up today!

"*" indicates required fields

Terms & Conditions / Privacy Policy / Whistleblower Policy / Modern Slavery Statement / Code of Business Conduct / Ethical Sourcing Code of Conduct / Terms & Conditions of a Booking for Advertising Services / Environmental Policy / Health & Safety PolicyQuality Policy / Privacy & Confidentiality Policy / Social Media & IT Policy / Diversity Policy / Equal Opportunity (EEO), Bullying & Non-Harassment Policy /Modern Slavery Policy

We acknowledge the traditional custodians of the lands where we work and their connections to land, sea, and community. We respect and acknowledge their Elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples.

WANT TO STAY UP TO DATE WITH THE
LATEST NEWS IN DIGITAL OUT OF HOME?

SUBSCRIBE TODAY

"*" indicates required fields

No Thanks
BY SUBSCRIBING, I AGREE WITH THE STORAGE AND HANDLING OF MY DATA
(INCLUDES RECEIVING MARKETING RELATED COMMUNICATION) BY THIS WEBSITE*

Our Privacy Policy has changed as of February 2024.
You can view our updated policy here.

By continuing to use this site, you agree to receive cookies/similar technologies to measure visits, view videos and use social sharing buttons. Find out more and change your cookies settings.

ACCEPT