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Outdoor media leader QMS NZ is proud to announce it has become the major sponsor of the prestigious Beacon Awards as part of a broader partnership with the Commercial Communications Council (the Comms Council), Aotearoa’s peak industry body for creative, media, public relations and experiential agencies.
The new relationship will see QMS assume major partner rights for the Beacon Awards – Aotearoa’s pre-eminent media awards program – as well as supporting the Comms Council’s broader portfolio of industry events and initiatives.
The Beacon Awards recognise and celebrate the importance of excellence in media thinking and planning, championing the specific role media plays in business outcomes. The awards program draws more than 100 senior national and international judges across a five-month entry and judging period, culminating in a gala dinner attended by around 700 professionals from Aotearoa’s media agencies, media businesses and senior marketing community, making it the single biggest media-focused event of the year.
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QMS will also lend its support to AXIS Speaks, the Comms Council’s flagship thought leadership event, which brings together some of the most influential creative and strategic minds in advertising, marketing and communications.
QMS National Sales Director, Aotearoa, Ben Gibb, said: “Out of Home plays an increasingly important role in how brands connect with audiences across Aotearoa, and we see a real opportunity to support the continued growth and evolution of the channel.
"Partnering with the Beacon Awards and the Comms Council is a natural fit for QMS as they both play a critical role in recognising the power of media thinking and the impact it can deliver for clients and agencies.
- Ben Gibb, National Sales Director - QMS, New Zealand
"Our ambition is to contribute meaningfully to the industry – supporting creativity, encouraging innovation, and helping elevate the role Out of Home plays in delivering business outcomes. We’re proud to be partnering with the Comms Council on the Beacon Awards and AXIS Speaks.”
"We’re honoured to welcome QMS as major partner of the Beacon Awards, and a partner of the Comms Council.
- Simon Lendrum, CEO - The Comms Council
"The Beacon Awards are an important part of the Comms Council’s core purpose: to advance the reputation, influence and impact of the advertising and communications industry. The awards celebrate work where media thinking shaped outcomes – where insight, strategy and execution combined to deliver real results – making them a great fit for QMS.”
The 2026 Beacon Awards in association with QMS will take place on 2 July.
