CAMPAIGN PLANNING

Nielsen CMI is a comprehensive database providing a window into the media habits, lifestyles, and purchase behaviours of New Zealanders. Drawing from a nationally representative sample of over 10,000 annual interviews, Nielsen CMI offers granular insights into buyer attitudes and product usage necessary for advertisers to execute high-impact Outdoor campaigns.

Leveraging a comprehensive dataset of 4 million mobile devices across New Zealand, Lifesight ScreenIQ transforms OOH planning. It integrates granular consumer behaviour and category affinity data with each QMS site, allowing brands to pinpoint and reach their ideal audience with precision.

knOOH is the definitive audience measurement currency for OOH media in New Zealand. Representing 96% of the market, it provides a "single source of truth" for advertisers. By delivering robust, transparent, and deduplicated insights, knOOH ensures seamless campaign planning and standardised accountability across OOH formats.

Leveraging Auckland Transport (AT) commuter data adds a rich, qualitative layer to our understanding of how New Zealanders move. By analysing these travel patterns, QMS provides advertisers with the context needed to forge deeper connections. This ensures brands are appearing at the right sites during peak moments to maximise both impact and campaign effectiveness.