CAMPAIGN EFFECTIVENESS

Leveraging Lifesight’s dataset of 4 million+ mobile devices, QMS provides a closed-loop attribution solution to measure campaign success. We track real-world consumer responses, including in-store footfall and web visitation, directly linked to QMS campaign exposure, proving the tangible impact of your OOH investment.

QMS Impact measures the true resonance of your campaign by evaluating shifts in consumer awareness, brand perception, and purchase intent. Through our strategic partnership with Dynata, we utilise a robust and representative sample of New Zealanders to deliver post-campaign analysis you can trust. This capability provides the definitive proof of how your brand’s campaign moved the needle on brand health.