City Rail Link | QMS Media

ONE PREMIUM, DYNAMIC
NETWORK UNIFYING
TĀMAKI MAKAURAU.

The City Rail Link (CRL) is the heartbeat of Auckland’s new transit landscape. As a 10-year milestone infrastructure project and the largest in New Zealand's history, the network doubles transport capacity and brings 2x more Aucklanders within a 30-minute commute to the city centre.

Sitting as the anchor asset within QMS’ broader, long-term Auckland Transport partnership, the CRL network offers state-of-the-art, 100% digital, motion, and 3DOOH-enabled formats. Integrated seamlessly with street furniture, large-format billboards, and transit networks, the CRL completes an unbroken audience journey from doorstep to destination, helping brands own Tāmaki Makaurau at scale.

NZ_QMS_Home_TransitHub_IKEA Britomart Takeover_B1

MAUNGAWHAU
(MOUNT EDEN)

The critical operational link where suburban connectivity meets city-shaping infrastructure, reaching daily suburban commuters and high-energy event crowds heading to Eden Park.

20250410 - MW - Site Card 2025 - AK8100 Newmarket Atrium 1- high res

KARANGA-A-HAPE

Plunging 33 metres underground as the deepest station on the network, this primary gateway to Auckland’s premier creative, fashion, and lifestyle district captures a diverse mix of daytime creatives and high-spending nightlife crowds.

NZ_Kingsland Station_Rexona_Auckland

TE WAIHOROTIU

The epicenter of midtown’s corporate and entertainment precincts, connecting brands with high-earning 9-to-5 professionals and evening spenders at what is projected to become New Zealand’s busiest transit hub.

NZ_Transit-Hubs__0004_Specsaver Britomart Takeover - Lift Doors

WAITEMATĀ

The redeveloped downtown waterfront terminus. Capturing high-income business leaders, shoppers, and inner-city residents at Auckland's busiest transport hub.

NZ_QMS_TransitHub_Britomart_Urban Network_Spark

DOMINANCE AND SCALE

Precision-engineered digital sites built specifically for maximum visual impact capturing high-value commuters at critical decision-making moments.

NZ_Transit-Hubs__0013_IKEA Britomart Takeover_Decal

DYNAMIC DIGITAL CANVASES

State-of-the-art, 100% digital, motion, and 3DOOH-enabled formats to deliver high-impact brand storytelling across Aotearoa’s premier transport hub.

NZ_Transit-Hubs__0016_20251002 - MW - Spark Britomart Takeover - Platform level - Towers 2 -high res

UNINTERRUPTED REACH

Total immersion across key transit touchpoints, completing an unbroken audience journey from suburban corridors straight into Midtown and CBD business and entertainment hubs.

NZ_Transit-Hubs__0016_20251002 - MW - Spark Britomart Takeover - Platform level - Towers 2 -high res

COMPLETE AUCKLAND COVERAGE

Amplifying brand impact beyond the loop across QMS’ national footprint of 2,000+ street furniture panels, 4,000 mass transit formats, and 280+ billboards nationwide.

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