City Rail Link | QMS Media

COMMAND THE MOMENT.
OWN THE JOURNEY.

A decade of construction and $6bn of investment has culminated in the largest infrastructure project New Zealand has ever seen.

The City Rail Link (CRL) is the heartbeat of Auckland’s new transit landscape. For QMS, this landmark launch completes a sophisticated Transport Hub Network designed to move in lockstep with your audience. We aren't just reaching commuters; we are woven into their daily ritual, delivering an uninterrupted, high-impact brand presence from destination to destination.

NZ_QMS_Home_TransitHub_IKEA Britomart Takeover_B1

MAUNGAWHAU
(MOUNT EDEN)

The crucial interchange hub linking the CRL to the wider rail network. Reach captive commuter audiences at the platform level as they navigate key residential and commercial transit corridors.

20250410 - MW - Site Card 2025 - AK8100 Newmarket Atrium 1- high res

KARANGA-A-HAPE

The gateway to Auckland’s cultural, night-life, and fashion precinct. Engage high-spending trendsetters, shoppers, and urban explorers across multi-level digital takeovers from entrance to platform.

NZ_Kingsland Station_Rexona_Auckland

TE WAIHOROTIU

The heart of Auckland’s midtown. A high-impact concourse and entrance network connecting brands with corporate professionals, arts-goers, and urban commuters in the city's highest-density district.

NZ_Transit-Hubs__0004_Specsaver Britomart Takeover - Lift Doors

WAITEMATĀ

The redeveloped downtown waterfront terminus. Capturing high-income business leaders, shoppers, and inner-city residents at Auckland's busiest transport hub.

NZ_QMS_TransitHub_Britomart_Urban Network_Spark

DOMINANCE AND SCALE

Precision-engineered digital sites built specifically for maximum visual impact and reach.

NZ_Transit-Hubs__0013_IKEA Britomart Takeover_Decal

FULL DIGITAL NETWORK

High-definition digital displays delivering dynamic, contextually relevant creative.

NZ_Transit-Hubs__0016_20251002 - MW - Spark Britomart Takeover - Platform level - Towers 2 -high res

UNINTERRUPTED REACH

Total immersion across key transit touchpoints—entrance, concourse, escalator, and platform levels.

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