Torrens Tackle The Monday Blues

Torrens University launched a countdown-based dynamic outdoor media campaign across QMS’ digital network to establish themselves as the university that stands for ‘Passion Employed’ people who ‘Love What They Do’ no matter what day of the week.

In an effort to break the mould as an education provider and disrupt the course of Monday; a day that people typically don’t look forward to, Torrens launched a countdown clock to Monday’s on key QMS digital billboards across the Eastern Seaboard.

Torrens’ unique campaign challenged the perception that Monday’s are not enjoyable whilst capturing people looking for a career that makes them love what they do each and every day.

The countdown creative formed a part of a larger cross-platform promotion for Torrens whereby other media channels were integrated to further amplify the OOH campaign.