Telstra Puts a Cheeky Twist on Pop Culture

Telstra unveiled a playful dynamic outdoor media campaign across QMS’ digital network to promote the telco giant’s thriving network.

In collaboration with creative agency The Monkeys, Telstra’s campaign saw a series of contextually relevant messages, based on current pop-culture, displayed nationally across QMS’ iconic large format digitals as well as on QMS’ exclusive Canberra Airport network.

Utilising remote URL hosting in association with outdoor technology specialists doohfa, The Monkeys were given complete creative control of copy that was displayed by Telstra, reacting to major events and affairs as they unfolded in real time.

Furthermore, the campaign saw The Monkeys deliver playful location specific messaging relevant to the site’s surrounding environment, such as ‘a network that handles the heaviest traffic’ on QMS’ North Quay digital located on the notoriously slow-moving Pacific Motorway, Brisbane.