Taubmans latest outdoor media campaign for its All Weather Exterior paint, harnessed the power of QMS’ leading digital billboard network across Australia.
Taubmans utilised real time weather feeds sourced from the Bureau of Meteorology to creatively communicate weather conditions across Australia, changing the paint colour displayed depending on the weather conditions.
The innovative digital campaign implemented five creative triggers based on ‘sunny, windy, cloudy, raining and night’ conditions with a temperature gauge and related paint colours instantly updated across the digital network.
Delivering 40% greater neuro impact than a static campaign and serving up fresh creative as the weather changes, the digital campaign effectively endorsed Taubmans advanced paint technologies to help protect Australian’s homes, no matter what force of nature they are up against.
This is a simple yet clever way for Taubmans to showcase their product offering across the country in a truly memorable way.
Steve Bovey, General Manager of Operations at QMS
“The weather dictates how we live our lives in Australia every day, and Taubmans have created a simple yet visually stunning campaign to be seen out in the elements that dynamically adjusts the creative to each of the locations conditions. It doesn’t get more contextually relevant than that!” said Steve Bovey, General Manager of Operations at QMS.
Taubmans All Weather live feed campaign was developed with Spark and ran across QMS’ premium digital network nationally.