Star Wars – Lightside or Darkside?

QMS teamed up with Disney for the release of the biggest film in 2015, Star Wars The Force Awakens.

The campaign incorporated a live RSS feed via two of QMS’ iconic digital billboards, ‘The Punt’ in Melbourne and ‘The Hindley’ in Adelaide.

Consumers were able to vote either #DARKSIDE or #LIGHTSIDE via Twitter or Instagram @StarWarsAUNZ with the results broadcast live via our digital billboards.

By linking the Twitter vote directly to the QMS Digilab, the vote was updated in real time every time the creative was displayed.

The campaign was also supported by a number of static and digital billboards nationally.