Melbourne Moves with Momentum

Leveraging local insights about what its like to move in Melbourne and Geelong, Momentum Energy launched a playful OOH campaign across key QMS digital billboards.

In partnership with creative agency B.B.E & Havas Media group, Momentum Energy displayed contextually relevant messaging to demonstrate that being locally owned makes them the most empathetic energy retailer to move house with.

Naomi Morton, head of marketing and communications at Momentum said “The campaign features the kind of tongue-in-cheek insights about moving that are only possible with local knowledge and understanding. We’re 100% Australian owned, with call centres in Melbourne and Hobart, so we genuinely understand what it’s like to move house here.”

Tim Evans, strategy director, B.B.E added “It’s a universal truth that no one likes to move, and we know that engaging with suppliers during this time can be a pain point for Australians.”

We hope this new platform will resonate with Victorians on a local level and bring a smile to people's faces, while highlighting Momentum's position as a locally owned energy retailer who can empathise and deliver on what Aussies really want during a move.