QMS Media has teamed up with McDonalds to serve up the ‘Best Quarter Pounders’ ever with two giant 3D, steaming hot burgers, making a memorable impression on Sydney motorists as part of its latest campaign.
Supporting a national outdoor billboard campaign for the new McDonalds Hotter, Juicer and Tastier burger range, the two giant 3D burgers feature hot steam coming off them during peak morning and afternoon travel times to entice motorists to get their hands on the ‘Best Quarter Pounders’ ever.
Iconic Static Billboard
QMS Chief Marketing Officer, Sara Lappage said that McDonalds continues to find innovative ways of using out-of-home to be memorable.
The combination of premium digital billboards with carefully selected static locations ensured that the new Hotter, Juicer and Tastier burger range maximised its reach and impact.
Large Format billboards are proven to create real impact for brands and this latest campaign for McDonalds has raised the stakes, capitalising on the sheer size of the burgers and the clever use of steam in contextually relevant moments to heighten its appeal and memorability as motorists drive past.
Sara Lappage - QMS Chief Marketing Officer
The four-meter-wide 3D burgers are strategically located in Parramatta on the M4 and King Georges Road at Beverly Hills and are supported by a national digital billboard campaign throughout August that will showcase the new range of Hotter, Juicier and Tastier burgers.