QMS and Rexona switched on an innovative campaign highlighting the strength of digital outdoor to connect and interact with consumers in a dynamic and relevant way with user generated content.
Over the Australian Grand Prix weekend, Rexona, an official partner of the Williams Racing F1® team, utilised twitter integration across QMS’ landmark digital network to extend the engagement beyond the track.
Australian Grand Prix
Using the unique hashtag #rexonaqualifying, Rexona engaged with F1® fans through live dynamic tweets @RexonaAU being broadcast across key Melbourne digital sites via QMS’ Digilab.
The live twitter feed formed part of a larger mobile and experiential campaign for Rexona whereby the brand encouraged people to play their Rexona Qualifying mobile game in order to win a chance to drive a Williams Racing F1® Car in Dubai.