L’Oréal’s La Roche-Posay launched a sun smart outdoor media campaign across QMS’ premium digital network in Melbourne just in time for the highly anticipated 2019 Australian Open.
As the official sunscreen partner of the 2019 Australian Open, La Roche’s innovative campaign used real time UV index ratings incorporated into their digital creative to help Melbournians understand the daily danger of solar intensity.
UV Triggered
Created in partnership with Publicis Melbourne and Carat, the campaign effectively promoted the best-selling sunscreen whilst encouraging people to stay well protected in the sun particularly at major summertime events like the Australian Open.
Key Digital Billboards
This campaign is the perfect amalgamation of technology and relevancy. It truly delivers on sending an important message to a local audience via a creative and impactful format.
Steve Bovey, General Manager of Operations
To ensure cut-through and strong brand alignment, La Roche’s campaign ran on key Melbourne QMS digital billboards in close proximity to Melbourne & Olympic Park in the lead up to and throughout the 2019 Australian Open.
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