Ch 7 Engages with a Bus Shelter filled with Golf Balls!
As part of a broader integrated national outdoor campaign to launch the new TV series Holey Moley, Channel 7 teamed up with QMS to bring a small part of the on-screen fun to life on the streets of the Gold Coast, with a bus shelter filled with golf balls.
Utilising the interactive capabilities of street furniture combined with the resurgence of QR codes, the campaign asked locals to guess the number of golf balls inside the panel for their chance to win a unique Holey Moley experience and prize pack.
Seven West Media Chief Marketing Officer, Charlotte Valente, said “The launch called for something more than a standard outdoor campaign to showcase just how unique the new show is and to highlight the fun it delivers.
Working with QMS, we came up with a simple, engaging and fun concept to give Aussie families a taste of the unique fun that is heading their way when Greg Norman and the team unveil Holey Moley.
Charlotte Valente, Seven West Media Chief Marketing Officer
In addition to the engagement created by the campaign, the special build was complemented with a combination of QMS’ premium digital and static out of home to build brand awareness and encourage Aussie families to tune into Australia’s latest TV sensation.
QMS Chief Marketing Officer, Sara Lappage, said “This latest collaboration with Channel 7 is a fun way to capitalise on the resurgence of QR codes to engage local audiences and create extra talkability. It is exciting and refreshing to see clients start to consider outdoor differently.”
Our premium network of billboards and street furniture exists in the heart of local communities across Australia, providing a unique platform for advertisers to not only reach local audiences, but to create engagement and communication that is memorable.