Bondi Sands launched a dynamic SunSmart outdoor media campaign across QMS’ digital network for the release of their new range of non-greasy, water-resistant suncare products.
Knowing that digital outdoor campaigns deliver 40% greater neuro impact than static campaigns, QMS’ premium network was utilised to help deliver greater impact and memorability for Bondi Sands for the launch of this new suncare range.
By dynamically showcasing the current UV index on each billboard location, Bondi Sands were able to inform Australians of how high the UV levels were each day in order to help keep them protected.
Steve Bovey, General Manager of Operations at QMS said “When it comes to reaching the masses, out-of-home has always delivered.”
Neuro Impact
With the advancements in digital technology and the significant growth in QMS’ quality digital portfolio, we can now easily and quickly deliver dynamic campaigns like this one for Bondi Sands
Steve Bovey - General Manager of Operations QMS
“Allowing advertisers to successfully launch products to big audiences and ensure that they are memorable with creative that is engaging and relevant at every moment of the day.”
The Bondi Sands dynamic UV trigger campaign ran across QMS’ premium digital network in Sydney, Melbourne and Brisbane.
