Amazon Prime Make Their Mark with OOH Triple Threat
Amazon Prime Video turned to QMS to help make an impact for the launch of their new AFL documentary series ‘Making Their Mark’ – a series about the tumultuous 2020 AFL season during the COVID-19 pandemic.
Amazon had all audiences covered with a true OOH triple threat, utilising the power of full motion creative on IMPULSE, a dynamic countdown across DOOH and special build extensions on static large format.
To get fans excited for the series launch, Amazon dynamically counted down to March 12 with QMS’ digital billboards across Australia. The 6-day countdown featured a different AFL legend from Nic Nat to Eddie Betts to help reach big audiences and build anticipation for the launch.
The dynamic countdown was complemented by 2D special build extensions on key locations to drive greater impact to motorists on their daily commute.
Taking the campaign one step further, Amazon utilised QMS’ 100% full motion digital IMPULSE network to help bring fans even closer to the action, with their trailer playing across the entire 7-Eleven network.
Jared Ben, Integrated Production Director at Initiative said “Thanks QMS for saying yes to some crazy asks and deadlines. Unbelievable turnaround A++.”
This is a fantastic example of how easy and effective it is for brands to utilise our high impact digital and static network to creatively make a campaign truly memorable.